As the editorial article library expanded, readers found it difficult to navigate topics, and newsletter capture rates had plateaued.
The Challenge
The Solution
We restructured the Squarespace blog taxonomy, created clean reading mode layouts, and embedded high-converting, non-intrusive newsletter subscription boxes.
Site Design & Development Showcase
The Results
48% increase in email subscriber opt-ins
Extended average reader session duration by 2.4 minutes
Top organic visibility for executive leadership articles
“Our readership engagement surged after Web Works refined our editorial blog and newsletter integration.”
— Founder & Principal Coach, True NorthClient
True North Visionaries LLC
Year
2025 - Ongoing
Services Delivered
Editorial Blog Architecture, Category Tagging System, Newsletter CRM Sync, Maintenance